Typically we hear of “communication plans” in the context of a crisis. In fact, experts are dedicated solely to assisting with unenviable task of crisis communications when things go wrong.
A colleague recently shared an article about a small town’s business improvement district where a member independently distributed a document that, among other things, discouraged motorcycle parking on city streets. This person, though, failed to identify the communication as his alone and not as a representative of the district.
And even though the district, its volunteers and merchants weren’t involved or even shared that opinion, they found themselves addressing a crowd of motorcycle owners. Here’s the link to original article: http://budurl.com/bikers.
Has something like this happened to you where a member of your planning committee took it upon themselves to speak on behalf of the committee? Perhaps inviting a speaker out of turn or approving a paper without its proper review.
It is important for all planning committee members to agree to speak with one voice and to further agree how to convey that voice.
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